My 2018 Goals

For me, 2017 was a solid year overall. I wouldn’t say I achieved anything remarkable, but I learned a lot and progressed in certain areas that will stay with me forever. After reflecting on the year and analysing what worked, what didn’t and what I could improve moving forward, I’ve finalised my goals for 2018.

I was contemplating not doing my monthly updates as they became burdensome at times. The thought of spending the best part of a day writing, recording, editing and uploading each month led me to resent doing them at times. However, I realised that I also got immense value from sitting in front of a camera and talking about my progress, especially if the progress was poor, and I was the reason that they were becoming a pain….. and I could change that.

For 2018, I’ve decided to commit to fewer goals and to only select ones that I find interesting or think you’ll find more entertaining/interesting.

I’ve created more goals (or benchmarks) in my personal and business life but the list below are at the core of what I’m trying to achieve in 2018. In previous years, I’ve set goals publicly only to change them a few months into the year. Personally, I see no issue with changing your goals, but publicly explaining the reasoning is something I’d like to avoid for 2018.

I’ll be tracking and commenting on 5 goals for 2018. I’ve set one goal for business, contribution, finance, physical and relationship. Here they are….


2018 Goals

1. I will easily complete and launch Innovative Self Publishing in 2018

This is my priority goal for the year. I’ve decided to reduce my overall commitments in 2018 in order to make this happen. I’ve been working on this course for over two years now and I made significant progress in 2017. I have just over 20 founding members who are testing the content, and I’ve set up a private facebook group which we use to encourage and support each other. I’ve uploaded 30 lessons so far and I have another 44 to complete.

Publishing has changed my life, and I see no reason why it can’t help you. Most people would be grateful for extra £500 per month, but publishing has provided me with over 10x that amount. I feel a strong sense of duty to share what I know with as many people as possible so they can not only achieve what I’ve done in self publishing, but hopefully a whole lot more. In fact, I expect my students to outperform my results due to the lack of time I’ve actually put into publishing over the last 24 months!

I’m pleased with what I’ve achieved in publishing, but I don’t feel driven to continue expanding my pen names anymore. Maintenence is all that I need.

Instead, I find more motivation in helping others quit their 9-5 job and become financially independent. I want to help change people’s lives and I know I have the knowledge and tools to do that. I also want to challenge myself to put my own name out there and expand what I do with FFB40. Innovative Self Publishing is the first step towards that.

If you’re interested in working through Innovative Self Publishing when it’s complete, CLICK HERE to join the waiting list. I’ll be sending everyone on this list updates on its completion date, as well as offering initial discounts for the first launch.


2. I will easily raise £7,000 for ‘Building Schools For Africa’ in 2018

I started a fund in 2017 to help raise money for the UK charity Building Schools For Africa. Rather than sending a few quid here and there for different charities (like I did in previous years), I decided to use my ambitious nature to “go big” on one.

A school costs £20,000 to build, which is going to take time to accumulate. I’m personally contributing to the fund each month, and when Innovative Self Publishing is complete, I’ll be donating 10% of its profits.

In 2017, I contributed just over £2,000 to the cause. By the end of the year, the total stood at £3,000. At the end of 2018, I’d like the fund to be worth at least £7,000. I’ll need to almost double my personal contributions in 2017 to achieve this amount on my own. The success of this goal will be heavily influenced by the completion and promotion of Innovative Self Publishing. 

If you’re interested in contributing to the fund and helping me reach my target, please contact me at


3. I will easily earn more than £8,500 in Passive Income in 2018 (£708 per month)

In 2017, I earned £7,190.98 (£599.25 per month) in dividends and Peer to Peer income. My long term goal is to increase my investment income to a level that covers all of my expenses, including the silly little purchases that I could live without and a more opulent lifestyle.

Passive income takes time to build. I plan on maxing out my 2018/2019 ISA contribution, reinvesting all of my investment income and adding to my P2P portfolio to achieve this goal. When I sat down and calculated what I can realistically expect to earn in this area for 2018 – based on the same contribution to 2017, reinvesting all the income and an average increase in dividend income – my total was just over £8,000. £500 might seem easy to achieve, but @ 5% returns, I’d need to contribute an additional £10,000.

In order to achieve this goal, I’m going to have to increase my investment contribution to a level I’ve not done before (without equity from a house sale).


4. I will easily complete 25 x consecutive, strict chin-ups in 2018

I didn’t publish any physical goals for 2017 as I was struggling to overcome a long term rib injury. My attention was based on recovering rather than performance. After recovering and trying my hand at grappling, which I’ve thoroughly enjoyed, I picked up a finger injury that has been damn right persistent. I’m still in the process of having the damage assessed. Based on the last 4 months, I suspect that it’ll never return to its full function and I’ve resigned to that, but it hasn’t stopped me from weight training in the meantime.

Over the last couple of months, I’ve been able to get back to strength training and I’m really enjoying myself. One of my favourite exercises is chin-ups. Back when I was doing strength training regularly, I set a personal best of 18 x strict chin ups in a row. A record I’ve been no way near in recent times due to my rib injury and inactivity in the movement.

I now do two upper body and two lower body lifting sessions a week. I recently noticed that my chin-ups have been steadily building up to a more respectable level and I’m not experiencing any aggravation on my rib.

Inevitably, my mind started to wonder (as it often does!) and I considered what my maximum reps might be right now. So, I tested myself to find out. The video below shows how I got on. (Cue dramatic workout music!):



Music from Soundcloud. Music provided by RFM:

A lot of progress can be made with consistent practice over a year, so I’ve decided to put myself out there and commit to almost doubling my max effort in 12 months. At the end of each month, I’ll record a max effort attempt on video (with the dramatic music of course) to chart my progress to 25 reps.

Can I do it? Tune in each month to find out!


5. Lou and I will easily have 4 x two night holidays in 2018

I grew up in a large family (6 of us) and we didn’t do an annual holiday like so many families do nowadays. I have nothing against taking holidays, it’s just not something that’s been ingrained in me.

I’ve found that all I need to recharge is a few days away from home and away from the computer. If I’m away for more than a week, I tend to get quite itchy to return to work.

I don’t want for much when I’m away either. As long as I’m with Lou, outside and visiting a new area, I don’t really care where we go.

In 2017, Lou and I committed to doing a monthly date night, which we both enjoyed and would recommend to other couples, but we found that we got a lot more value from taking time away from home and visiting a new area for a few days. When we took a mini-break to Norfolk in Sept 17, we talked about having a date night whilst we were away. We both agreed that we would prefer to use the money we set aside for dinner, to pay for accommodation, entertainment and food whilst exploring a new area. So we scrapped the date night goal for the rest of 2017.

Lou and I are both guilty of not treating ourselves enough. We wrongly associate taking time off as luxurious and wasteful and we want to change that. We decided that a realistic but fair compromise would be to organise 4 x separate mini-breaks in 2018. Each must consist of at least 2 nights away. You might think this is a bit of a joke goal and easy to obtain, but Lou and I have never been away from home more than twice in a year together. For us, this is big step up! 🙂

Taking time away allows us to spend more quality time together, whilst experiencing more of what this world has to offer us.


….and that’s it!


I want to take this opportunity to send out a big THANK YOU to everyone that’s signed up to ISP, joined my waiting list, left a comment, sent an email, liked a video or subscribed to one of my email lists. The support and encouragement means a great deal to me!

But that’s enough about me. How about you?

What are your goals for 2018?



  • weenie

    Reply Reply 13th January 2018

    I felt your pain watching the chin-up video, Huw! I did chin-ups as part of a challenge at the gym last year and I think I managed 7 or 8, which I don’t think is too shabby for a female! I’m still nursing a shoulder injury so haven’t attempted any since – I might wait til I’ve shifted a few pounds so I’m not as heavy haha, but would love to be able to say that I can do 10!

    Good luck with your goals!

    • Huw Davies

      Reply Reply 14th January 2018

      Thanks Weenie!

      7-8 reps is awesome. You must have been practising! I think most ‘everyday’ women would struggle to do 1-2. Ha ha! Yes, I’ve a little heavier than I normally am. I’m using Ross Gellar’s excuse from “Friends” and claiming to be “holding onto a little Holiday weight“. Adding an extra few kilos certainly makes a difference!

      Thanks as always for the well wishes. You’re hands down the longest-serving supporter of what I do on this Blog. I greatly appreciate it!

  • Matt

    Reply Reply 18th January 2018

    Hey Huw,

    Always look forward to your monthly updates. I certainly find them inspiring, it’s helped me realise the importance of writing down goals to work towards. Which I now do! Very excited for 2018.

    I hope 2018 is a good one for you!

    • Huw Davies

      Reply Reply 18th January 2018

      Hi Matt,
      That’s great to hear, thank you for that!
      Best wishes for 2018

  • alan smout

    Reply Reply 19th January 2018

    Nice effort on the chin ups. Add negative reps when you can’t do any more full ones. I used this technique to get to full muscle ups and one arm chin ups before Christmas.

    Try 15:9 fasting for the weight side of things.

    Have fun!

    • Huw Davies

      Reply Reply 20th January 2018

      Hi Alan,
      Performing one arm chin ups is an exceptional achievement. Congrats! Very inspiring!
      I’ve been intermittent fasting for several years now. It suits me down to the ground. I’ve found tracking macros to be the most effective tool for weight loss. I plan on reducing my weight slightly, but not too much, as it compromises my strength for grappling.
      I have some work to do to get to one arms! 🙂
      Wish me luck

  • Mrs W

    Reply Reply 21st January 2018

    Hi Huw,

    Great to see your new goals for 2018. I think it’s a good idea to focus on fewer goals and I like that you chose one goal from each area of your life. In 2017 I definitely set myself far too many goals, some of them with totally arbitrary, unrealistic numbers because I’d read somewhere that your goals have to be quantifiable. This year I’m trying to do things a bit differently. I;m focusing on setting up systems and getting into a routine with certain things so that they happen pretty much automatically. Like you, I find that the thing that takes the most energy is just convincing myself to just sit down and get started with whatever it is. So that’s what I’m focusing on at the moment. I feel a blog post coming on…

    • Huw Davies

      Reply Reply 22nd January 2018

      Hi Mrs W,

      Thanks for the comment. It sounds like you’re adjusting your goals based on your previous experience, which is key to developing. There’s no “one way” to do goal setting IMO. It’s an individualised thing and experimentation is the best way to find out what works.

      I wish you the best of luck for 2018!


  • Mrs Smelling Freedom

    Reply Reply 26th January 2018

    I totally second your mini-break goal. Investing in your relationship yields a great ROI 🙂

    • Huw Davies

      Reply Reply 26th January 2018

      I couldn’t agree more! 🙂

  • Claire

    Reply Reply 4th February 2018

    Morning Huw,

    Fabulous to see that you have streamlined your goals and that these are touching on different aspects of life, goves you space to maybe plop a new Goal in half way through the year/monthly (maybe for next year).. This is how NY resolutions should be set out, one for each area of life.

    Maybe we should call it the /F/ method. 😉

    Fitness, Financial, Family & Fun.

    • Huw Davies

      Reply Reply 4th February 2018

      Thank you very much Claire! 🙂

  • Corinna

    Reply Reply 16th February 2018

    Hi Huw!

    Corinna here. I’m just catching up on my blog reading and was delighted to read your 2018 goals. It looks like a great list for this year and I think it’s a great idea to have streamlined them. I’m excited to see the rest of your Innovative Self Publishing instalments this year and to learn from your wisdom.

    As for my goals this year, well I’ve set myself 4:
    1. Achieving £4,000 profit from my side hustles
    2. Achieving optimal health and well-being
    3. Continuing my learning (as I learned at Tony Robbins last year “the learning never ends”), so that’s at least 6 books to read this year plus regularly watching TED talks and listening to educational podcasts and youtube videos
    4. Creating a philanthropic strategy and implementing it – I have to confess I’m entirely inspired by your goal to build a school in Africa and I’ve decided I really want to have a big charitable goal too. I also enjoyed reading about Weenie’s toilet twinning charity goal. So this year I plan to research a big goal to work toward and get started with my savings to fund it

    Looking forward to following along this year and seeing how you get on with your goals. Hopefully we may manage a meet-up this year too!


    • Huw Davies

      Reply Reply 17th February 2018

      Hey Corinna,

      Great to hear from you. I hope all is well!

      It looks like you’ve streamlined your goals too. I think we’re much more likely to reach our targets by minimising the non-essentials. I like how well rounded your list is too.

      Thanks for the encouragement and I wish you every success in 2018!


  • katie

    Reply Reply 25th March 2018

    Hi Huw just came across your blog and wanted to say how much I enjoyed the way you use goals, really thought provoking. I will now read more of your blogs and share with my kids who I reckon are a generation needing to think of multiple income streams. Times are a changing.

    • Huw Davies

      Reply Reply 26th March 2018

      Hi Katie,

      Thanks for stopping by and for the kind words!

      I think getting children into finance early is very important. Time is the biggest variable for compound interest, so the earlier they understand it, the earlier they can implement and benefit from it. Times are certainly changing!

      Best wishes

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