My 2015 Goal Review – How did I do?

Youtube – 2015 Goal Review

You know that massive list of goals that I wrote last year – 23 in total! Well, how did I get on with that?

In this video, I share the outcomes to all of my goals I set for 2015 this time last year.

2015 has been the best year of my life. I quit my 9-5 job, I’ve started my own company, I’ve made more money than I’ve ever done before, I have some fantastic memories, and I’ve become the best version of myself so far. But it hasn’t all gone to plan….

I’ve not accomplished what I wanted in certain areas and I’ve encountered some of the same problems I did last year. I tackle them head on in this video. 

Setting goals is easy. Tracking them, staying accountable and achieving them is a different story. 

I don’t know about you but I love this time of year. I get so much satisfaction from reviewing my previous 12 months. Acknowledging the successes and failures I experienced, and taking away my biggest learning points. All in the effort to improve the following year. 

So, how did I do?……

2015 Goals
Financial Goals
  • I will easily earn at least £50,000 in income by 31 December 2015. (£4,176 per month) – NOT ACHIEVED – Earned £35,700 income for the year. Quitting my 9-5 job was a big factor in this. 
  • I will easily earn at least £1,000 per month on Kindle e-books by 31 December 2015. – ACHIEVED – I’m on approx £4,380 f December so far with 1 day of sales to go.
  • I will easily have a ‘Freedom Fund’ worth over £50,000 by 31 December 2015. (£2,083 per month) – NOT ACHIEVED – £32,067.
  • I will easily receive £2,000 in dividend income by 31 December 2015. – NOT ACHIEVED – £1,884.
Business Goals
  • I will easily create and sell at least 50 Kindle e-books on Amazon by 31 December 2015. (1 x week / 4.1 x month) – ACHIEVED – I’ve published 72 books to date.
  • I will easily become a money coach in 2015. I will happily have three separate ‘trial sessions’ with people I know and three separate ‘paid sessions’ with people I don’t know by 31 December 2015. – ACHIEVED – I’ve officially coached 7 people (Paid), but I’ve helped many more.
Employment Goals
  • I will hit 100% of my Bonuses for 2015. – ACHIEVED – Hit all of my employment bonuses
  • I will help every person in my team develop by supporting them achieve at least one personal goal – Attend a course / get a promotion / hit a target etc by 31 December 2015. – NOT ACHIEVED – I left my job and couldn’t fulfill this one.
Physical Goals
  • I will easily record my daily macronutrients in a nutrition diary for at least one month. – ACHIEVED – Completed in January. Did it again in November.
  • I will squat 175kg, I will Bench 120kg, and Deadlift 200kg.NOT ACHIEVED – after recovering from my surgery last year, I didn’t get past my abdominal strain. I still have it now, and it’s my priority to fix it in the new year. I’ve also lost over a stone in weight, which has adversely impacted my strength.
Emotional Goals
  • I will happily perform a morning ritual, which lasts at least 10 mins, every weekday morning for the whole of 2015. (260 morning rituals) – NOT ACHIEVED – Gave up counting, but I’m now doing the best morning routine I’ve ever done, and doing more than ever before.
  • I will happily perform a weekly review, on the weekend, for the whole of 2015. (52 weekly reviews) – NOT ACHIEVED – I’ve been inconsistent with the review. I get lazy, I’m busy socially or I forget. I’m going to change the time I do this in the New Year because when I do it I notice a difference – Like running!
Relationship Goals
  • I will easily have a date, location, and most things organised for our wedding by 31 December 2015. – NOT ACHIEVED – Lou and I decided not to organise a wedding for next year.
  • I will happily go on two holidays with Lou for at least 2 nights each by 31 December 2015. – ACHIEVED – Lou and I did 2 x 2 night stops away from home, and spent a week in Cambridge.
  • I will happily visit James B, Fenner, and Joey in 2015. NOT ACHIEVED – I didn’t prioritise this enough in my life, and I’m happy with that.
  • I will happily have at least one ‘guy only night’ a month for the whole of 2015. (12 ‘Guy Only’ nights) – NOT ACHIEVED – We didn’t do 12, and I stopped counting, but we did at least 10, and they will continue next year.
Contribution Goals
  • I will happily contribute at least £250 towards charity for by 31 December 2015. (£20.83 per month) – ACHIEVED – I contributed £254.88 for 2015.
Blogging Goals
  • I will have 150,000 all time page views on my Blog by 31 December 2015. – ACHIEVED – I had 157,000 – although I’m not sure why!
  • I will consistently average over 10,000 page views a month by 31 December 2015. – NOT ACHIEVED – I stopped tracking this. I hit over 12,000 in the peak of summer, but it’s dropped to under 7,000 for December, again not surprised.
  • I will easily publish 120 posts in 2015. (10 per month) – NOT ACHIEVED – 73 for 2015.
  • I will happily organise two UK Gatherings for FI/PF Bloggers and readers. ACHIEVED – We had 3 official and one where there were only 3 of us.
  • I will start a mastermind group to keep each other accountable. ACHIEVED – I’ve had 2 accountability partners this year. I have 1 now. I’m also in a Kindle Publishing Mastermind group, as well as starting my own one for my coaching clients.  
  • I will happily start and build Email list for Blog. – ACHIEVED – but done next to nothing with it apart from piss people off from seeing my pop up every time they visit my site.
Success rate = 11/23 – 48%

2015 Successes:
  • I quit my 9-5 job, and had a memorable send off
  • I’ve set up my own limited company
  • I made over £5,000 in 1 month.
  • I released 72 books, and extended earnings over ebooks, paperback and audio
  • I’ve been paid to coach 7 people and help many others
  • I hit 100% of my Employment bonuses
  • I donated over £250 to charity
  • I organised 4 x FIRE Escape gatherings
  • I’ve started and joined mastermind groups
  • I’ve read 9 books in the last 6 months
  • I invested money that I earned from investing
  • I started a Youtube Channel
  • Grown a beautiful face mane
2015 Challenges/Failures:
  • Struggled with procrastination
  • Inconsistent working patterns and time management
  • Overcommitted to tasks and didn’t deliver on them
  • I didn’t socialise to a level I was happy with
  • Blogging has dropped off, I’ve lost followers and I miss the connection
  • Didn’t launch my book or online course
  • Didn’t expand my portfolio to the level I wanted
  • Learning about expenses, tax, and running a business has been difficult and I’m not there yet. 
Top learning points:

  • Structured mornings lead to a successful day. No clarity and structure leads to reactive working, less satisfaction and slower work. Energy flows with clarity. Complete morning ritual everyday to set myself up for success. 
  • Become more present. Don’t take the content of my mind too seriously. Notice the thoughts and smile. I’m not my mind. Being present makes me feel amazing.
  • Do what’s right, not what’s easy. Most things are easy to do, but it’s easier not to do them.
  • Investing in myself is my most important investment.
  • Respect myself and make the effort. How I look. It makes a difference to how I feel.
  • Cashflow is king. Don’t tie significant sums of money up without seeing a return. Look for quick, substantial cash returns.
  • Make my battle stance my everyday stance.
  • Be forgiving of myself and others.
  • There is no tomorrow. Do it now, or be prepared to never do it.
  • Just do it!
  • Review goals/priorities daily.
  • Track everything that’s important to me.
  • Be reliable and work hard = success
  • Visualise success, even when you struggle. It’s easy when you’re winning, but it makes all the difference to maintain when you’re down.
  • Avoid ideology – If I can’t argue both sides to any debate, I have no place contributing.
  • Every missed chance is an opportunity to learn something.      

I want to finish by saying a huge thank you to everyone that has continued to follow and support me this year. I’ve learned a lot from you guys, you challenge me and you help to keep me accountable. Thank you so much!

Good luck to you all for 2016 and have an amazing New Year!


PS. Stay tuned – in the next week I’ll be publishing my 2016 Goals. I have 25 as we speak, and some of which will be very challenging!


  • A Frugal Family's Journey

    Reply Reply 31st December 2015

    Nice update FFby40. Congrats on quitting your job and starting your own company, your Kindle income from the 72 books you've published – WOW!, as well as the accomplishments with charity and blogging goals. Better luck next year on the goals you didn't complete. By the way, love how you started the goals with "I will easily.." 🙂

    Best wishes and continue success on your personal journey! AFFJ

  • Richard

    Reply Reply 31st December 2015

    A fantastic result on the Kindle income Huw. You set some tough goals for yourself in 2015 but you achieved the main ones and that has opened some fantastic doors for you and I have no doubt that 2016 will be an even better years for you.

    Let me know when you are looking at taking on some more kindle coaching as I want to take what I am doing up a few notches.

    All the best to you and Lou for 2016 and hopefully be in touch soon.


  • Huw Davies

    Reply Reply 1st January 2016

    Hi AFFJ,

    Thank you very much. I'm really pleased with how 2015 has worked out for me, and I believe 2016 will be an even bigger year for me.

    I read the "I will easily…" approach from Steffan at Project Life Mastery. I read my goals out every morning, so they're phrased to ingrain a positive outcome. I don't know how much of an impact it makes, but it certainly doesn't hurt.

    Thank you for the well wishes, and I wish you all the best for 2016 in turn!


  • Huw Davies

    Reply Reply 1st January 2016

    Hi Richard,

    Thank you so much for the kind words. It means a great deal!

    I'm very happy with my kindle income this year. It's far exceeded my expectations. The crazy thing is I'm on an income I've never been on before, but I can genuinely see my earnings rising significantly over the next 12 months by:
    1. Repeating my successes & Upscaling
    2. Improving my current processes
    3. Adding new income streams

    I've been fortunate to have a lot of people contact me for Coaching, far too many for me to handle, which is a nice problem to have. My coaching has negatively impacted the launch of my online course, and I want to make the course my priority for January. I'm working with the same clients and I have a few more starting soon. I'll be sure to let people know when slots come up though.

    I hope in turn you continue to see significant growth in your Kindle business too. Keep me posted!


  • weenie

    Reply Reply 2nd January 2016

    Hey Huw

    Happy New Year and hope you and Lou had a great Christmas.

    You set an incredible number of very tough goals but well done to you for the successes you have achieved.

    For 'mere mortals' (for you obviously have 'the power of Greyskull'!), just leaving the full time job would have been enough to fill someone's entire year's efforts but you have achieved so much, in particular with your Kindle goals, organising the FIRE Escape gatherings, setting up your coaching sessions and your mastermind groups. I salute you sir, very impressive, well done!

    It boggles my mind that you have 25 goals in mind for 2016 – I've gone the other way and have whittled mine right down to just a few for me to focus on – just drafting that post now.

    I look forward to seeing what goals you have in mind.

    All the best for 2016!

  • Huw Davies

    Reply Reply 2nd January 2016

    Hey Weenie,

    Happy New Year to you too!

    Thanks for the kind words. 2015 was a landmark year for me. I think 2016 has yet more potential now I'm on my own full time for a year. Very excited!

    Ha ha – I WISH I had the power of Greyskull, I might have completed all of my goals if so!

    This was the first year I pushed the boat out and set loads of goals across various areas. Now, when I sit back and assess whether or not it was too many or pointless etc. I have to say it was worth it, even though I didn't complete half of them. I'm closer in nearly all of them and they did make me more accountable than I had been previously.

    I'm still sitting on the ones I have for 2016. I want to make sure I really buy into my list and I want to be sure I start the year the right way.

    I wish you in turn all the best with your goals for 2016, and I look forward to meeting up with you again this year at the next FIRE Escape!

    Have a good one!

  • M from There's Value

    Reply Reply 3rd January 2016

    Quick note: well done for an awesome year just gone. You've achieved an incredible amount over the last year, and especially the second half of it.

    Noticed your comment on being forgiving. Forgiving is the most powerful ability we can have as humans. When we don't forgive, it's a bit like drinking bleach and hoping the other person will get sick… We put that person in a prison and ourselves too. It binds up our ability to flow in life in the area that the person offended or hurt us. So if we want to have ultimate freedom and success in every area of life, we need to be clear of anything that can hold us back…


    Reply Reply 4th January 2016

    Hi Huw,

    Happy new year mate, and to Lou to of course!

    Sorry I haven't checked in for a while, but looks like you've been doing just fine without me 😉

    I think hitting 48% of such an extensive list of goals is pretty damn fine. And many of the ones not achieved were really not that important or plans changed. I would challenge anyone to come on here and knock you for not hitting them all.

    I think I am going along the same line of thinking as weenie for next year, with baby TFS on the way in March I don't really feel like over committing myself to too much, but will publish my hopefully rather shorter list than usual soon anyway. I look forward to seeing your ~25!

    I really like your point on avoiding ideology, it is one thing that irks the hell out of me when someone argues something when they clearly don't understand all points or sides of the argument, and/or they have previously made their mind up about something and completely ignore new evidence you might be able to show them to the contrary. You feel like you are banging your head against a brick wall talking to them! You don't come across as the sort of chap that would be like that anyway but though it was worth mentioning that I fully agree with that point.

    Cheers to another cracking year in 2016!

  • Huw Davies

    Reply Reply 4th January 2016

    Thanks M. I really appreciate it!

    Well said! I can be quite hard on myself at times, and I can find certain actions from others frustrating. I don't feel this is a weakness for me, rather something I just aspire to get better at.

  • Huw Davies

    Reply Reply 4th January 2016

    Hi TFS,

    Happy New Year to you both too!

    Please don't apologise (we made a deal remember!). I've been far worse at keeping in contact than you have as well!

    Thanks for the encouragement! I wouldn't say I'm delighted with only 48% of the goals being achieved, but I'm satisfied with the goals I hit, and I'm pleased with the progress I made on the goals I didn't hit (generally speaking).

    You have a huge, life changing year ahead of you. I'm excited for you! Things are going to be completely different for you, and huge growth awaits. Just enjoy the sleep while you can! 🙂

    For many, 25 goals might be excessive. All I know is that I like to grow as much as I can, and I'd prefer to push myself too far than not enough. But that's me. I would say anything between 1-5 goals for the year is a perfect for most. I look forward to checking out your list soon. Good luck!

    Glad you see things similarly to me on ideology. I like a good debate as the next guy, but I think it's important to understand and respect the other side. More often than not, a lot can be learned with an open mind. I've always benefited whenever I've taken this approach in 2015.

    Thanks again for the well wishes, and please pass on my regards to the good lady!


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